Google’s new service brings visitors to Google’s China site
31 January 2008
The heavy snow in China gave Google, the search engine giant in the world but not in China, a chance to attract great deal amount of visitors to their site by providing real-time weather conditions and freeway status to searchers on Google map.
Google Map for Spring Festival Traffic provided a great way for travellers to check if the road they are going to travel is actually closed. It includes majority of freeways in China. Google staff updating the data constantly to provide real-time status. It is getting very close to Chinese Spring Festival, the most important holiday in China. People who have worked the whole year in cities such as Beijing, Shanghai and Guangzhou, will go back to their hometown to celebrate the new year with family and friends.
This winter, China encountered unprecedented snow falls and many southern parts of China are covered by thick snow which caused many tragic accidents on freeway. This service will greatly help travellers to reduce the risk while they are travelling.
Although Google is the number 1 outside of China, but Baidu is the number 1 search engine in China. It is quite hard to understand why but certainly Chinese people have different cultures than western people. The ideas worked in Western world does not always apply to China. But I think Google is starting to get it. This new service does not cost much to set up because all the technologies are already available and mature. Yet it is very USEFUL to people in China. A great product does not have to have high-tech, but it has to be wonderfully useful.
One Response to “Google’s new service brings visitors to Google’s China site”
February 7th, 2010 at 8:22 am
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